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/ News / SOCIATE adds new client, Your Fitness Coach, to its PR & social media portfolio

SOCIATE adds new client, Your Fitness Coach, to its PR & social media portfolio



SOCIATE, a leading Dubai PR and communications agency, is pleased to welcome Your Fitness Coach (YFC) as a client


SOCIATE, an award-winning JLT agency, is delighted to add YFC to its bustling PR and social media portfolio.


A handy app that tracks your movements, YFC is ideal for fitness enthusiasts and athletes alike. The more you move, the more coins you’ll earn – all of which can be used to purchase gym passes, PT sessions, and fitness gear.


With a goal to increase brand awareness and kickstart their brand ahead of launch-day, YFC has signed a PR and social media project contract with SOCIATE. As part of the contract, SOCIATE will handle YFC’s social channels and media relations in the UAE.


Rabab Hussain, Strategic Communications Director, will be handling the account alongside Malek Shlone, Arabic PR Executive. Upon winning the contract, Rabab comments, “I’m super excited to have YFC onboard – I know I’ll be using the app to stay on top of all my fitness goals!”


Malek comments, “It’s great to have YFC as a client – alongside Spartans and Snap Fitness, it’s yet another addition to our growing fitness and sports portfolio. I’m confident we’ll be able to help them achieve all their goals.”


SOCIATE supports YFC with PR and social media management services in Dubai.









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