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/ News / SOCIATE client, Al-Futtaim ACE’s Treecycle initiative turns a “White Christmas” into a “Green New Year”

SOCIATE client, Al-Futtaim ACE’s Treecycle initiative turns a “White Christmas” into a “Green New Year”


ACE, the UAE’s leading home improvement & outdoor store, is bringing its Treecycle initiative back in 2022


There’s a reason ACE is known as the helpful place.


From its community-forward initiatives like its free e-waste management service to its wide variety of world-class home and outdoor products, ACE’s latest initiative has sustainability and the environment in mind.


Following the success of its Treecycle campaign in 2021, ACE is bringing the initiative back in time for the new year. Partnering with YES Full Circle, an eco-friendly recycling service company in the UAE, the campaign will recycle fresh Christmas trees into compost.


Treecycle will be available free of charge. All upcycled compost will then be donated to local schools.


Keeping festive traditions sustainable 


Nothing screams “festive” more than a beautifully decorated Christmas tree, but the harsh reality is that thousands of trees end up in landfill sites every year. 


ACE knows just how important festive traditions are. But it also recognises the impact that festive waste is having on our environment. In a bid to make Christmas more sustainable, the Treecycle initiative was born! 


Last year’s campaign recycled more than 300 trees – and this year – ACE is taking things one step further.


All donated trees will be responsibly recycled into compost and donated to schools across the UAE, giving back to local communities and sowing the seeds for a greener future.


The Treecycle initiative aims to teach children about the importance of recycling and sustainability.


Where is Treecycle taking place?


ACE’s Treecycle campaign will return to ACE’s Dubai Festival City, Festival Plaza, and Yas store from January 2 to January 22, 2022. All fresh trees dropped off at ACE will be recycled for free, whether they have been purchased at ACE or elsewhere. Stay updated on the initiative at ACE’s Instagram @alfuttaimace


SOCIATE supports ACE with PR Management services in Dubai.







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