Need to Boost Your Website Traffic in 2023?
Here are 4 easy strategies to help you boost website traffic this year
by Kerry Hydari and Nargis Meghji
If you have a website for your brand, then there’s no doubt that you’re looking for ways to boost traffic.
And there’s plenty of information out there, ranging from how to run SEO campaigns to redesigning your web pages. But what you might not know is that the internet is constantly evolving, so the advice you got from that digital marketing blog in 2019 probably doesn’t apply anymore – in fact, it could hurt your business.
To help you out, we’ve put together a quick list of updated strategies designed for today’s worldwide web to get traffic going to your website. Take a look at how things have changed and learn what you need to do now to get the viewers you want.
- Simplified SEO is ?
Gone are the days of shoving as many SEO keywords as possible into your website as a way to market your brand. Instead, Google’s almighty algorithm now wants content that is useful for the reader – which means you need to first research what your target audience wants to know. There are free tools available where you can generate a map of specific questions people are asking about almost any topic.
What you’ll need to do is pick a few SEO keywords you can use to answer your target market’s questions using written website content that provides meaningful and engaging information to a reader. You don’t have to overdo it with your SEO keywords – focus on one keyword per webpage with three to four mentions, and be sure to incorporate it naturally into the text.
In time, you’ll see your website move up the Google rankings and gain more traction with a well-designed SEO keyword campaign. And remember, you want more traffic – but you also want to reach the readers most likely to be interested in you and what you have to offer.
- It’s time to cancel complicated websites
When was the last time you were scrolling through a new website and you thought to yourself, ‘Hmmm, this is great – but I really wish this was more complicated.’
Let’s clear up one thing first – you don’t have to be fancy to get noticed. Using a simple layout for your website design reflects elegance and simplicity, just like this one here – which is great! When it comes to websites, breaking subjects and services down into specific web pages is much more effective.
Here is another excellent example of a website with multiple layers, great design and a fantastic user experience.
- Influencers do more than look pretty on your socials
Influencers and social media go together like peas and carrots, but they should be an integral part of getting traffic to your website. Simply posting on social media usually won’t get people to take the time to look for you online – you need an integrated marketing approach.
With interactive posts and social media savvy experts, AKA influencers, you widen your reach. Use resources like Followerwonk and Phlanx to identify influencers relevant to your target market and with the highest follower count. You can search for keywords in Twitter bios, engagement rates on Instagram, target audiences and much more. Engaging with your market this way will give your website the push it needs to get more visitors.
- Your website is a work-in-progress…always
Grab a notebook and a pen. Pull up your webpage and jot down anything that stands out to you. Is there something special you like? Is there something you hate? Look at the graphics and colours, and analyse it all. Step out of your comfort zone. Maybe it’s time to redesign specific sections to give your website a more professional, finished look. Or you can add resource links from other blogs and media outlets, as we’ve done here. Keep in mind most readers are looking for something other than heavy information or pushy product services.
It’s true that what you need to do to boost your website traffic in 2023 is going to be a bit different from what you may have been doing over the past few years. But by focusing on the right tactics and helping your target market get the information they want, you’ll see more people choosing you over your competitors.
If you’d like to learn more about how to help your website, you can start here.
Read our previous blog: PR Firms: What Are They and Why Do You Need One? to learn more about what PR firms can do for you.