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/ News / Say hello to SOCIATE client Al-Futtaim ACE’s “Hala New Prices”

Say hello to SOCIATE client Al-Futtaim ACE’s “Hala New Prices”


ACE offers shoppers incredible value for money with Hala New Prices, debuting new brands and products


Hala New Prices will see a range of high-quality, global products brought to shoppers at lower prices. Hala New Prices will also feature products across all ACE categories including DIY, Paints, Homeware, Outdoor & Garden, and more. Launching just in time for the festive season, Hala New Prices hits shelves on December 7.


Shiny new brands at even shinier new prices

As well as bringing shoppers exclusive price drops on a handful existing products, ACE will also launch an exciting range of internationally-sourced brands. Prices start at just AED 5, spotlighting exciting new brands like Magnusson, Erbauer, and MacAllister. A handful of popular ACE products will also feature lower prices.


Beloved favourites get a wallet-friendly refresh

Hala New Prices will also hit refresh on customer favourites, offering jaw-dropping prices on Broil King, Aruba, and ACE’s own products. Not sure where to start? Here are some top picks:


KF’s Paint Roller & Tray Set (AED 14), KF’s 10-Meter Hose Set (AED 89), AGD – Ningbo Kesing Housewares’ Ironing Board (AED 99), Erbauer’s 100-Piece Drill Set (AED 159), Kingfisher International Products’ Five-Tier Shelving Unit (AED 299), and Broil King’s 3-Burner Grill (AED 1,999).


As the UAE’s “helpful place”, ACE continues to go the extra mile to please its shoppers.
Pairing high-quality brands with unmissable prices, Hala New Prices can be enjoyed all year round.

Hala New Prices launches on December 7 in stores and on www.aceuae.com


SOCIATE supports ACE with PR Management services in Dubai.



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