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Client Name: Al-Futtaim ACE

Al-Futtaim ACE Encourages the Wider Community to “Care More, Share More” with a Reimagined Ramadan Sharing Fridge

In association with Dar al Ber Society, ACE stores across Dubai will run a charity campaign to promote donations for the underprivileged. 


26 April 2021, Dubai – Marking the season of giving, ACE collaborates with leading non-profit organisation Dar al Ber Society on an innovative charitable activation. With covid-19 restrictions impacting conventional ways to donate, ACE’s campaign creates a safe way to help those that need it the most. ACE will run this across all its Dubai stores, with the main attraction at Dubai Festival City (DFC). Here, they will host a Ramadan Sharing Fridge like never before, giving a digital spin to the traditional concept.

Wrapped in easy-to-scan QR codes, shoppers can simply point their phone’s camera at a code on the Ramadan Sharing Fridge at the DFC store to be directed to Dar al Ber Society’s donation portal, where they can choose the donate through the website or via SMS. Donations go towards iftar meals for the underprivileged, Eid clothes for children in need, and to pay Zakat.

At other stores in Dubai, customers can donate to their cause of choice by scanning the QR codes found in-store and at checkout.

On a mission to always be the helpful place, ACE looks forward to encouraging the community to uplift the lives of those in need by extending their generosity this Ramadan. 


For more information or to donate, please visit https://daralber.ae/ace/index.html


ACE’s Ramadan Fridge has been developed in association with:


Permit No. 3805


About Al Futtaim-ACE

Since 1924, ACE has been the world’s local home improvement store committed to delivering quality, friendly and helpful service. Established in UAE in 1991 by the Al-Futtaim group, ACE now trades across several locations in the UAE, including its flagship stores in Dubai Festival City and Yas Island, Abu Dhabi.

As part of ACE’s commitment to providing exemplary customer service, and in keeping with global ACE standards, each of our stores are certified as ‘ACE Helpful’. This means that our customers are sure to find more than just products at ACE – they will find knowledgeable experts who are keen to offer support and specialized advice across all categories in-store.

All ACE stores in the UAE offer a wide selection of outdoor & garden, DIY & tools, electronics, homeware, electrical & security, car, paints, pets, and kids. With more than 50,000 products, ACE features world-class brands such as Karcher, Dyson, Broil King, Bosch, 3M, Gardena and more. 

ACE also has a popular value range that offers everyday items at competitive prices. 

With several stores across Dubai, find ACE in Dubai Festival City, Town Centre in Jumeirah, Ibn Battuta Mall, Dubai Festival Plaza, Nakheel Mall in Palm Jumeirah, Sheikh Zayed Road and Motor City. ACE’s Abu Dhabi stores are on Yas Island and Mina Road. It also has stores in Bawadi Mall in Al Ain and Manar Mall in Ras Al Khaimah.


Website:  www.aceuae.com  

Social media: @acehardwareUAE on Facebook and  @alfuttaimace on Instagram

Telephone number: 800 ASK ACE (800 275 223)

Email: [email protected]


For media queries, please contact SOCIATE:

Tazeen Jafri, PR Manager & Storyscaper

Email: [email protected] || Mobile: +971 50 225 5295