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/ Creative / 4 marketing trends to build into your 2022 marketing strategy

4 marketing trends to build into your 2022 marketing strategy



New year, new marketing strategy. Right?


A new year fills us all with a sense of new beginnings. It packs us with a renewed sense of purpose and enthusiasm. And the good thing about starting a new year is that you don’t have to wait for spring to do a “spring clean” on the things that matter to you. In this case, your marketing.


Here are some easy-to-action tactics that will take centre stage in 2022!


1. Dig Into Data

In the world of marketing, data is everything. If your strategy isn’t backed by data, you’re shooting in the dark. But not everyone has a treasure chest of big data at their fingertips – in this case, what do they do?


The good news is that sharpening your strategy with data doesn’t have to be a perplexing process.


Paying attention to your monthly website traffic, social media analytics, and your social media advertising numbers can help you propel your business forward. If numbers have always flown over your head, our Social Media superstars can help. Explore our Social Media Management and Google Ads services.


 2. Be Heard With Sonic Branding

That “ba-dum” that we hear when we watch Netflix is Sonic Branding in action. Sonic Branding is a multi-pronged concept. It doesn’t just find a way to burrow into everyone’s mind, it makes brands accessible to more people (for instance, visually impaired users being able to hear a brand even if they can’t see it). As we tread deeper into the world of content marketing, it’s important to make your mark. Soon, audio trademarks will be as common as logos. If you’d like to experiment with Sonic Branding, here’s a great place to start.


3. Make Waves With Original Video Content

If you’re a Social Media marketer, you’re no stranger to Reels performing better than imported TikTok videos on Instagram. It’s a competitive world out there, and brands not willing to play ball run the risk of being benched. With that being said, original video content is on the rise. Some may even say it’s skyrocketing. If your brand isn’t already on the Video Content bandwagon, consider weaving it into your strategy in 2022. Video content is the latest player to join the world’s social media team, so all eyes are on it. If you’re looking for on-brand video content that’s not shot on an iPhone, explore our suite of Content Creation services. 


4. Be Inclusive With Your Marketing

This plugs back into Sonic Branding; which is just one of the several ways you can make your marketing more inclusive. There are several mini updates you can make to your existing collateral in the new year to be more inclusive. If you manage to do it right, you could even see an influx of new customers.


Are there segments of your target audience that may be feeling excluded? Are you, without realising, generalising your content for the majority? You can get started by taking a closer look at your current marketing collateral – your pictures, your written content, your brand’s tone of voice.


If you’re a business owner first and marketer second, you may benefit from an extra pair of helping hands.

At SOCIATE, we specialise in a variety of marketing solutions. And you’re sure to have a fantastic time working with our talented creators too. If you’ve taken a look at what we do and want to take things to the next level, please get in touch at [email protected]. To see our marketing in action, follow us on Instagram at @sociate.ae


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